For years, one of the biggest causes of hair damage has gone largely unnoticed. What most people don’t know is that prolonged UV exposure is the second largest source of hair damage, just behind bleaching. 

Dove is addressing this overlooked source of damage with a new science-driven haircare solution developed to protect against UV exposure.

UV Exposure & Dove’s Solution

While heat styling is often blamed, UV exposure happens daily, quietly breaking down hair’s protein structure. This leads to dullness, dryness, and up to four times more damage over time. 

The Dove UV Repair & Glow Collection introduces a new approach to hair care.

The collection repairs up to 99% of accumulated internal UV damage while restoring smoothness and leaving a radiant, high-gloss shine.

At the center of the collection is HPF (Hair Protection Factor) 70.

This is a breakthrough technology designed to help protect hair from internal UV damage for up to 70 hours with repeated use. It also works to restore strength, softness, shine, and offers protection against future internal UV damage. 

Emily Barfoot, Head of Dove U.S., Beauty and Wellbeing, commented,

“This range was inspired by a simple truth: we’ve gotten so used to protecting our skin, but hair has largely been left out of that conversation. We knew that UV exposure is one of the top causes of hair damage and we set out to address two things; how to repair hair from internal UV damage and how to protect it from future damage.”

Inspired by the common practice of applying sun care to the skin in our daily routines, Dove UV Repair and Glow makes repair and protection a seamless part of everyday haircare.

Barfoot added,

“With our UV Repair & Glow line, we’re making it so anyone can get high-gloss, healthier-looking strands while protecting their hair from future sun damage and repairing damage already done.”

The collection includes a Bi-Phase Serum + Oil, Shampoo, Conditioner, and 10-in-1 Radical Recovery Mask. 

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